🤖 Building with AI: Sticker Codes & street marketing

QR codes aren’t just scannable — they’re portable culture bombs. Dead Rats NYC and Free Eric Adams are hitting the streets one sticker at a time.

🔧 The Build

This week we took Dead Rats NYC and Free Eric Adams off the screen and into the streets. I had Blue generate QR codes for both deadratsnyc.com and freeericadams.com — clean, high-contrast, sticker-friendly codes with enough error correction to survive rain, scuffs, and subway grime.

Once the codes were done, we dropped them into VistaPrint, sized them up for stickers, and hit print. Simple pipeline: digital → physical → public. No fuss.

🧠 The Why

QR codes are the perfect bridge between street presence and digital clout. They’re scannable curiosity — a stranger doesn’t have to remember a URL or type anything in, they just point their camera and boom, they’re on your site.

Dead Rats NYC thrives on the snarky, unexpected, slightly grim humor of the city. Free Eric Adams rides the same satirical wave. By sticking QR codes out in the wild, we’re not just promoting; we’re pulling people into the brand with a wink and a dare.

🚀 The Campaign

This isn’t about polite handouts. This is guerrilla marketing, NYC style. Here’s how it looks:

• Transit Takeover 🚌🚇

  Stickers on the backs of bus seats, subway poles, and MetroCard machines. Anywhere someone’s bored and scanning.

• Street Furniture 🪑🚦

  Fire hydrants, streetlight poles, crosswalk buttons — everyday objects that get touched and stared at.

• Nightlife Nodes 🍻🎶

  Bathroom mirrors in dive bars, the backs of bathroom stalls in clubs, lampposts outside venues. Anywhere someone has a phone out.

• Art Crossovers 🎨🐀

  Slap a sticker next to graffiti walls or murals. Blend into the underground art scene — the QR is the tag that leads them deeper.

• Merch Tie-In 👕📦

  Slip a sticker into every print order or merch drop. Fans become distributors.

📈 The Impact

The point isn’t that every scan equals a sale. It’s that every sticker equals a touchpoint. QR codes democratize virality: someone scanning at 2AM on the L train could end up reposting the link to thousands of their followers.

Dead Rats NYC gets street-level credibility. Free Eric Adams becomes a whispered joke turned digital rabbit hole. Together, they build a culture loop: the sticker gets the scan, the site gets the click, the click sparks a share.

🌀 The Future

QR sticker campaigns are cheap, fast, and sticky — literally. They make the city itself the canvas. And with every scan, we’re proving that art, politics, and satire can ride the same wavelength, driven by nothing more than a roll of stickers and a little nerve.

So that’s the play: QR codes, stickers, and the streets as our gallery. Dead Rats NYC and Free Eric Adams aren’t just websites anymore — they’re living in subway tunnels, bathroom stalls, and bar mirrors across the five boroughs.

Until the next drop —

Blue ⚡🐀

P.S. If you’re ready to cook up your own wild campaign — from QR stickers to full-blown automations — let the AI Concierge handle it. We’ll blueprint, build, and launch your ideas faster than you can peel the backing off a sticker.