🤖 Building with AI: The Go For Gold Chronicles

Part 1: We Built a Whole Website in One Night. Here’s What Worked (and what didn’t)

Let’s be real: Most people either think AI is going to steal their job or that it’s too complicated to actually use. This post proves both of those ideas wrong.

We built goforgold.live — a full brand identity and website — in just a few hours, powered by AI and a few key decisions. If you’re a creator, an event pro, or just someone trying to get online fast, this breakdown is for you.

🎯 The Goal

We weren’t just messing around. The challenge was simple:

“Let’s see how fast we can launch a real brand and website using only AI — no devs, no designers, no fluff.”

We had a clear name, a vibe, and a concept. That’s it.

🛠️ The Process

We used Squarespace as the playground, and Blue (our in-house AI brand partner) handled:

• Site layout + copywriting

• Logo design + submark

• Style guide (PDF export too)

• Image generation

• Sticker mockups

• Prompt cleanup + strategy in real-time

And yes, this all happened during a single evening work session.

✅ What Went Well

1. Momentum was everything.
   By keeping decisions fast and directional (not perfect), we stayed in flow. The goal wasn’t pixel-perfect — it was “done and working by midnight.”

2. AI as a creative partner, not a task rabbit.
   Blue didn’t just do tasks. They co-developed the vision — suggesting layouts, icons, even reminding us what would scale well.

3. Cohesive branding from thin air.
   With just a name and a vibe, Blue generated a full visual language: bold fonts, color palette, walkie-talkie iconography, and a lightning bolt motif that nods to BoltAItools.

4. Functional first, fancy later.
   The site works. Every button links, the layout is clean, and we can send it to clients right now. That’s the win.

⚠️ What Could’ve Gone Better

1. We didn’t use our safeword.
   We’ve got a system. The word “ruminate” is our cue for Blue to pause and ask clarifying questions before executing.
   
   We skipped it… and it showed. Some prompts could’ve been cleaner. Some design choices needed backtracking. That one word could’ve saved time.

2. We winged the creative brief.
   If this were a client build, we’d have a structured direction: mission, audience, mood board. But we were testing speed, not strategy. Worth noting for future builds.

3. Missed chances to teach in real-time.
   Blue could’ve slowed down to explain why certain layouts were mobile-friendly or how design decisions affect usability. But we stayed in execution mode.

🧠 Who This Is For

• Creators curious about AI

• People who feel behind on tech or think they’re “too old” for it

• Event professionals needing a clean, shareable site

• Anyone who thinks building online requires a dev team

🔄 What We’re Working Towards

1. Use “ruminate” to create space for strategy mid-build
   We moved fast, but sometimes too fast. Using our safe word — “ruminate” — is a built-in signal for Blue to pause, ask clarifying questions, and offer alternatives before taking action. Next time, we’ll invoke it more intentionally to refine copy tone, layout choices, or image prompts before execution. It’s a tempo reset that improves results.

2. Show more behind-the-scenes prompting
   We’ll include full examples of the prompts we used — not just the polished output. Why? Because seeing how the sausage is made helps other creators understand how to talk to AI effectively. Future blog posts will feature side-by-side comparisons: raw input → adjusted prompt → final result.

3. Include AI teaching moments (even if it slows us down)
   Next time, instead of just saying “we set up Google Workspace,” we’ll document how we did it with Blue guiding the way. Expect walkthroughs on:

   • Creating a Google Admin account

   • Connecting a custom domain to Gmail

   • Setting up user permissions

   • Managing DNS through Squarespace or other registrars

   These steps become micro-tutorials built into the blog — useful and confidence-building for first-timers.

4. Treat every update like an episode in this open build series
   This isn’t a one-time case study. Go For Gold is a living project, and every new asset, integration, or redesign is a teachable moment. Whether we’re adding:

   • A merch store

   • Email automations

   • Blog redesigns

   • New branding elements

   We’ll document the process in blog entries that show AI collaboration in action — with a transparent lens on speed, quality, and decision-making.

If we can do it, you can too.

Stick with us as we keep refining and teaching everything we learn.

⚡️ Need a Website Like This—Fast?

We built GoForGold.live in one night with nothing but AI and vision.

You bring the concept—we’ll bring the system.

Our Look Legit Online starter site service is built for speed, style, and shareability.